Panorama Mountain Resort joins the Ikon Pass

For Release, September 1, 2022

PANORAMA MOUNTAIN RESORT IN BRITISH COLUMBIA AND LOTTE ARAI RESORT IN JAPAN JOIN IKON PASS

DENVER, Colorado – September 1, 2022 – The Ikon Pass community has expanded around the globe with the addition of Panorama Mountain Resort in British Columbia and Lotte Arai Resort in Japan. Ikon Pass is on sale now, offering five new destinations for winter 22/23 as skiers and riders begin to think about snow and next season’s adventures.

With three additional new partners announced in the spring, Chamonix Mont-Blanc Valley in France, Sun Valley in Idaho and Snowbasin in Utah, members of the Ikon Pass community now have access to more than 50 iconic global mountain destinations in 10 countries across the Americas, Europe, Japan, Australia, and New Zealand.

“With the addition of Lotte Arai Resort in Japan and Panorama Mountain Resort in British Columbia, Ikon Pass now offers extensive access for pass holders in some of the best ski and snow regions on the planet,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company. “Now is the time that skiers and riders start thinking about next season, and Ikon Pass offers its members unique adventures through its global destinations, new pass options, and added benefits that offer flexibility.”

“Lotte Arai Resort invites Ikon Pass holders to start planning their adventure to Japan and experience our deep powder, extraordinary terrain, our great hotel, and special food and culture,” said Takashi Nakatani, Chief Executive Officer & General Manager, Lotte Arai Resort. “We are very happy to be the newest partner to Ikon Pass and expand global access for its community.”

“Panorama Mountain Resort is thrilled to join the Ikon Pass community and showcase all the resort has to offer in this special part of Canada,” said Steve Paccagnan, President and Chief Executive Officer, Panorama Mountain Resort. “Each season we host skiers and riders from around the world with warm and welcoming Canadian hospitality, and our team and community look forward to welcoming Ikon Pass holders to experience Panorama and the Rocky Mountains of British Columbia.”

About Ikon Pass
The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin, and Eldora Mountain Resort in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Windham Mountain in New York; Snowshoe in West Virginia; The Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Sun Valley and Schweitzer in Idaho; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, Cypress Mountain and Panorama in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, Snowbird and Snowbasin in Utah; Chamonix Mont-Blanc Valley in France, Dolomiti Superski in Italy, Kitzbühel in Austria, Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United and Lotte Aria Resort in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com

About Alterra Mountain Company
Alterra Mountain Company is a family of 15 iconic year-round resorts, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada and Aspenware, the ski industry leader in technology services and e-commerce. For more information, please visit www.alterramtnco.com

About Panorama Mountain Resort
Panorama is a year-round destination with skiing, snowboarding, lift-accessed mountain biking, Canada’s largest slopeside hot pools, and an abundance of activities and events. Located on British Columbia’s famed Powder Highway, Panorama offers winter enthusiasts 4,265 feet of vertical (Top 10 in North America), wide-open fall-line cruisers, powder-filled tree lines, and the steep and deep exhilaration of Taynton Bowl, where huge lines are accessed by passenger snowcat, Monster X. Along with more than 20 km of Nordic and multi-use trails. The resort is home to RK Heliski and one of the top-rated golf courses in BC at Greywolf.

Media Contacts

Alterra Mountain Company - Ikon Pass
Kristin Rust - krust@alterramtnco.com
303-801-7271

Panorama Mountain Resort
Jamie Hurschler - media@panoramaresort.com
250-341-4194